Our story
The city is more than a backdrop.
It's the people who keep the lights on, the trains moving, and the
block alive.
36th
Assembly District
Proudly representing Astoria, Queens in Albany.
15,000+
Grassroots Donors
Average contribution $28. Zero corporate checks.
From Foreclosure Prevention to City Hall
A Movement Born In The Neighborhoods.
Before entering elective politics, Zohran Mamdani worked as a foreclosure prevention housing counselor in Queens, helping working-class homeowners and tenants fight predatory slumlords, illegal rent hikes, and eviction mills.
In 2020, powered entirely by grassroots tenant unions and democratic socialist volunteers, Zohran won election to the New York State Assembly. Since taking office, he has spearheaded historic legislation: passing the Fare-Free Bus pilot program, defending taxi medallion drivers on a 15-day hunger strike, and championing statewide universal rent control.
Now, running for City Hall, Zohran is organizing the most ambitious people-first municipal campaign New York has seen in generations.
Why Streetwear?
Political Fashion As A Movement Tool
Political campaign swag has notoriously been cheap, disposable, and forgettable. We believe campaign apparel should rival the finest streetwear brands in the world.
Street Visibility
When you wear a "Freeze The Rent" boxy tee on the L train or a "Zohran NYC" dad cap into the bodega, you make the socialist demand visible in everyday public spaces.
NYC Subway Identity
Our graphics draw inspiration from Massimo Vignelli's MTA subway design, the iconic MetroCard, classic Queens elevated train lines, and historic labor union typography.
Pure Union Labor
We believe in practicing what we preach. That is why 100% of our products are printed by union craftspeople earning collective-bargaining living wages with full health benefits.
What We Fight For
The Working-Class Agenda
The policies powering our movement across every borough of New York City.
1. A Universal Rent Freeze
Immediate rent freezes on all 2 million rent-stabilized apartments across NYC, ending predatory tenant harassment and investing in publicly-owned social housing.
3. Wall Street & Billionaire Wealth Taxes
Taxing ultra-wealthy private equity barons and luxury developers to fully fund our public schools, CUNY tuition-free education, and mental healthcare clinics.
2. Fast & Free Public Buses
Expanding the Fare-Free Bus program to every route in New York City, speeding up transit with dedicated camera-enforced bus lanes, and fixing MTA subways.
4. Universal Childcare For All
High-quality, free, neighborhood-based childcare for every family from birth to five years old, while paying childcare workers dignified union wages.